Marketing Mix Modelling
Marketing mix modelling is a vital tool in today’s fast-paced marketing environment, offering profound insights into the effectiveness of diverse marketing activities. By gauging the causal impact of different activities, such as advertising, social media, and promotions, on key performance indicators, marketing mix modelling enables professionals to refine their marketing strategy, ensuring optimal return on investment. With this approach, marketers gain a clear perspective, leading to smarter budget allocations, and fine-tuned campaign strategies, setting the stage for both immediate and long-term success.
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Presentation about Causal Machine Learning, including use cases that leverage Double Machine Learning