Marketing & Media
In the Marketing & Media sector, leveraging data can create measurable added value. Through advanced analytical methods, firms can dive deeper into understanding their audience, optimize campaigns, and maximize engagement. Key tools encompass targeted marketing to create messages for specific audience groups, marketing mix modelling for strategic budget allocation, and customer journey optimization to enhance touchpoints across the buying process. As the industry evolves, businesses adopting these data-driven strategies position themselves at the forefront of innovation.