Dynamic Pricing
Dynamic pricing is a strategy that empowers businesses to adjust their product or service prices dynamically based on prevailing market demand conditions. By utilizing causal machine learning algorithms, companies can adapt prices considering various factors, such as competitor pricing, supply and demand dynamics, and other market characteristics. Dynamic pricing offers the advantage of real-time pricing adjustments, ensuring businesses are always aligned with current market conditions. This automatic price optimization allows companies to consistently capture optimal revenue and enhance profit margins.
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Article on dynamic pricing in the ride-sharing market, published in St. Gallen Marketing Review (English version)
Article on dynamic pricing in the ride-sharing market, published in St. Gallen Marketing Review (German version)