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Targeted Marketing

In the dynamic digital landscape, targeted marketing is a cornerstone of impactful outreach. Moving beyond broad campaigns, this strategy focuses specifically on identifying the right “who,” delivering tailored messages that genuinely resonate with target audiences. Through causal machine learning, marketers can finely tune their strategies, determining which messages best align with distinct audience groups. This results in enhanced engagement, stronger brand loyalty, and a marketing approach that truly addresses the individual needs and desires of the audience.

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Presentation about Causal Machine Learning, including use cases that leverage Double Machine Learning


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